We all started our dream with a purpose, with a mission. But somewhere along the way, maybe you lost sight of that? Now you might be on your computer for 12 hours a day wondering, why did I start a business? I am working more than ever before.

This year, 2024, has been a whirlwind of growth, challenges, and transformation. But one experience stands out above all others: my 13 weeks in the Techstars Accelerator with Understanding Zoe.

Have you ever been blindsided by a slow month in your business? Maybe a client delayed their payment, or sales weren't what you expected, and suddenly, you're juggling bills and expenses, wondering, 'How did I get here?

Launching Understanding Zoe, our tech startup, began as a personal project to support our family’s needs, but it quickly grew into something far bigger. 

As a recovering perfectionist I am here to share the 5 steps to avoid overwhelm in business.

Have you ever read a “secret to business” that worked for you? Did you find the blueprint for creating the perfect business? Learn how to grow your business even with a small audience.

Many entrepreneurs are driven by more than just profit - including myself. We are mission-driven, seeking to create positive change and impact in our communities and beyond.

When you think about sales or selling in your small business. What comes to mind? Maybe the conventional image of the slick, aggressive salesman? Or that feeling of discomfort?

We all want to scale. But we don’t want to burn out in the process. So how can you intentionally implement sustainable ways of working to scale your service-based business and support yourself, your team, and your clients?

Business ownership and entrepreneurship is a big personal development exercise, so knowing and understanding more about yourself can help you run a successful business.

Astrology, an ancient practice, has become a popular topic as ancient wisdom finds its way into modern society. With the personal guidance it brings, it now even has a place in the realm of business. So how can astrology help in business?

Procrastination as an entrepreneur happens more often than you might think. I know many of you are stuck with procrastination and inspiration. Last week when someone asked me the question, how do you overcome procrastination and grow your business? I knew it was time for some content on this.

When we talk about trends we don’t mean what is the latest social media meme or viral video. Small business trends make up the whole business and look at what practices and strategies we will see audiences connect with the most.

We speak about the importance of intentionally reflecting now on 2023 and planning your 2024, so you can make more sales, help more people, and escape the all-or-nothing revenue rollercoaster.

The “secret” we all want the answer to. How to grow a 7-figure business. One that generates the “revenue needed” to be “successful”. While you might think 7-figures is the answer to your business success, I am here to tell you otherwise. I am here to help you flip the script.

Are you a person who learns from mistakes (or successes) the first time or learns the hard way? I am always curious to know this because while learning the “hard way” can feel like the worst way to go about it, often it makes for powerful wisdom too.

We live in a data-driven world, that is no secret. As someone with a background as a strategy consultant and General Manager in Big Data and AI, I have witnessed firsthand the significance of data in shaping business strategies. However, there's another essential aspect of decision-making, especially in business, that often goes overlooked - intuition.

We all have a book in us - multiple in fact.

I never knew what mine would look like until I did.

When that message was delivered to me, I knew I had to share it.

Business strategy is my passion and helping women in business have a crystal-clear vision for their business is the key to sustainable business growth. So what is business strategy and why is it important?

The “gut feeling” we get when we feel called to do something (or not do something) in our business is led by our intuition. But as I expand and grow in business, there is a clear message that the more I trust myself and go with my intuition, the better the outcomes and the more growth I see.