We all started our dream with a purpose, with a mission. But somewhere along the way, maybe you lost sight of that? Now you might be on your computer for 12 hours a day wondering, why did I start a business? I am working more than ever before.

This year, 2024, has been a whirlwind of growth, challenges, and transformation. But one experience stands out above all others: my 13 weeks in the Techstars Accelerator with Understanding Zoe.

Have you ever been blindsided by a slow month in your business? Maybe a client delayed their payment, or sales weren't what you expected, and suddenly, you're juggling bills and expenses, wondering, 'How did I get here?

Read more about the case study of Jess Tutton, Facebook Ads Specialist

Read more about the case study of Katie Rose, Founder of Bhakti Rose, Yoga Teacher, Author, Ayurveda Guide, Doula

Read more about the case study of Sandra Senn, Founder of Business Mums Hub

Read more about the case study of Sally Prosser, voice and public speaking coach.

Launching Understanding Zoe, our tech startup, began as a personal project to support our family’s needs, but it quickly grew into something far bigger. 

As a recovering perfectionist I am here to share the 5 steps to avoid overwhelm in business.

Have you ever read a “secret to business” that worked for you? Did you find the blueprint for creating the perfect business? Learn how to grow your business even with a small audience.

Many entrepreneurs are driven by more than just profit - including myself. We are mission-driven, seeking to create positive change and impact in our communities and beyond.

To focus on your business foundations, connecting to rituals and what your business needs from you right now can help you stay grounded and ensure that you have actionable goals for your business.

Read more about the case study of Joanne Makas, Creative Flow Catalyst and Founder of The Embodied Approach.

Read more about the case study of Emelly Simons, CEO and Founder of The Cosmetic Industry Coach and com.mu.ni.tee.

Read more about the case study of Emma Lagerlow, CEO of Emma Largerlow and Podcast host of ‘It’s a Mindset’.

You are the leader of your business. It is time to authentically lead like you! Whether or not you have a team, you lead. You lead in your industry, you lead your life. If you do have VAs or if you outsource work, you have people to lead as well.  It is time to lead authentically in your business with these simple tips I wish to share. The 3 tips to lead authentically in your business.

When you think about sales or selling in your small business. What comes to mind? Maybe the conventional image of the slick, aggressive salesman? Or that feeling of discomfort?

We all want to scale. But we don’t want to burn out in the process. So how can you intentionally implement sustainable ways of working to scale your service-based business and support yourself, your team, and your clients?

Business ownership and entrepreneurship is a big personal development exercise, so knowing and understanding more about yourself can help you run a successful business.

Astrology, an ancient practice, has become a popular topic as ancient wisdom finds its way into modern society. With the personal guidance it brings, it now even has a place in the realm of business. So how can astrology help in business?