strategy, business Laetitia Andrac strategy, business Laetitia Andrac

Why great marketing won't save a bad product

Let's talk about something that might feel a little uncomfortable - but is absolutely essential.

You've followed the launch blueprint. You've hired the branding expert. You've got beautiful photos, compelling copy, the funnel is up, and maybe even a few sales are coming in.

But something isn't clicking.

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strategy, business Laetitia Andrac strategy, business Laetitia Andrac

Beyond the 'neurodivergent genius' myth: the reality of being a neurodivergent founder

"I can't think in here."

Those words escaped my lips during my time with Techstars (a 13-week accelerator), as the overhead lighting in our open workspace triggered yet another headache, making it nearly impossible to focus on building Understanding Zoe - a platform designed to help neurodivergent children and their families.

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