179: How to design a customer experience that actually works with Brittany Fox
We all say we care about customer experience. But most businesses still treat CX like a buzzword…something that sits on a Miro board, disconnected from how the customer actually moves through your brand.
In this episode, I’m joined by the brilliant Brittany Fox, Founder and CEO of Nevam, a platform transforming how teams visualise, prioritise and fix broken customer journeys.
We dive into how CX often gets misunderstood, why most “customer journey” maps are missing huge blind spots, and what solopreneurs, startups, and large teams alike can do to close the gap between insight and execution.
If you’ve ever wondered how to make your customer experience more human, intuitive, and action-oriented, this conversation is for you.
If you LOVE the episode, don’t forget to share it on your Instagram stories and tag me @essential.shift!
KEY EPISODE TAKEAWAYS
What is a customer experience
The biggest myths about customer experience
How Brittany went from Deloitte to launching Nevam during maternity leave
What solopreneurs and small teams can do right now to improve CX without breaking the bank
The mindset shift that helped Britt back herself and build a platform that’s changing the way brands operate
SHOW RESOURCES
Learn more about Nevam – HERE
Email Britt directly – HERE
Connect with Britt on LinkedIn – HERE
JOIN THE CIRCLE to connect and grow with other entrepreneurs – HERE
Work with me 1:1 – HERE
Follow me on Instagram – HERE
Find me on LinkedIn – HERE
ABOUT THE GUEST
Brittany Fox is the Founder and CEO of Nevam, a platform built to help teams visualise, prioritise, and fix broken customer journeys - fast.
After leading marketing execution for brands like GAP and consulting at Deloitte, she kept seeing the same problem: businesses had no way to see the entire customer journey in one place. Nevam was born from that frustration - and from her kitchen table, during maternity leave.
In just 12 months, Nevam was selected by Techstars, built an MVP in 12 weeks, and signed its first enterprise client before launch. Britt is now on a mission to bring clarity and action to the chaos of CX, helping brands create seamless, human-first experiences.
Bless it be.
With love,
Laetitia