178: Why great marketing won’t save a bad product (and what to do instead)
You can have the best brand photos, clever copy, a funnel that converts - but if your product or service doesn’t deliver real value, it won’t last.
In this episode of The Essential Shift Podcast, I’m exploring a truth that doesn’t get said enough: marketing is only as good as the offer behind it.
And while many business coaches are really marketing coaches in disguise, I want to take you deeper. I want to show you how to create a product or service so good, it almost markets itself.
We’re diving into the 10 Types of Innovation framework - a powerful tool I use with my clients to help them design meaningful, magnetic offers. Because when your product is innovative, useful, and designed with intention? The marketing becomes a bonus, not a lifeline.
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KEY EPISODE TAKEAWAYS
Why even the most powerful marketing can’t compensate for a poor product
The difference between marketing a product and creating a product that markets itself
An introduction to the 10 Types of Innovation and how to apply them to your offer
How to shift your energy from “just selling” to actually solving a problem
The importance of designing for sustainability, not just scalability
SHOW RESOURCES
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Bless it be.
With love,
Laetitia