158: Should I take part in Black Friday sales as a business?
Are you thinking of taking part in Black Friday?
Unsure if it is the right decision for your business?
This episode I am talking about rethinking Black Friday and how to embrace creativity over competition. I reflect on the evolution of Black Friday and share creative strategies for businesses to stand out without compromising their values or profitability.
Back in 2020, I launched “Love Friday” as an intentional alternative to the shopping frenzy, focusing on personal development and self-care. This year, I’ve decided to pause and observe, and I’ll explain why.
Whether you’re a business owner looking to craft value-aligned promotions or a consumer aiming for meaningful purchases, this episode offers valuable insights into rethinking the way we approach seasonal sales.
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KEY EPISODE TAKEAWAYS:
The inspiration behind “Love Friday” and its success as a Black Friday alternative
Why I’m stepping back from promotions this year and what it means for brand alignment
Trends in extended Black Friday promotions and what they mean for businesses
Creative ways to engage customers without resorting to deep discounting
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If you enjoyed this episode, don’t forget to share it on your Instagram stories and tag me @essential.shift.
Bless it be.
With love, Laetitia