Essential Shift

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52 - The 4 elements of brand storytelling and the power of transformation in business with Kylee Stone

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As business owners we all give transformation. We also want to see transformation for ourselves. Within this transformation also comes a beautiful story to share with the world. 

That is what we are talking about on this week’s episode! Kylee Stone and I met through an international mastermind for impact driven women in business and we immediately connected with our focus on purpose and passion for alignment and impact in business. 

For this conversation we speak about the internal transformation, the Essential Shift, that you go through as a business owner. And we dive into human transformation, purpose driven business and storytelling. 

Kylee shares her own story as a descendent of the stolen generation of the Kulluli and Wakka Wakka nations. She is such a wise and exceptional woman. 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift and @kyleejstone. 


KEY EPISODE TAKEAWAYS 

  • What is human transformation and the analogy of the butterfly?

  • How to enjoy the process of transformation, the Essential Shift?

  • Why does storytelling need to be truthful to be impactful (without expectation)?

  • The power of connection through storytelling in business

  • The 4 elements of brand storytelling


SHOW RESOURCES 

SEE Kylee’s website - HERE

FOLLOW Kylee on INSTAGRAM - HERE 

CHECK out Kylee’s Podcast - HERE 

CHECK out FLOW Webinar - HERE 

FOLLOW me on INSTAGRAM - HERE

FREE tools and guides to support your journey - HERE 

Join the FREE FACEBOOK COMMUNITY - HERE

Find out more about how to WORK WITH ME - HERE


If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

ABOUT THE GUEST

Kylee Stone is the Founder and CEO of The Performance Code, a coaching consultancy specialising in leadership transformation, resilience and wellbeing.  


Described as ‘an effervescent force of nature’ and ‘one of the most authentic leaders of our time’, it's Kylee’s compassionate no nonsense approach that earns her the trust and respect of others. 


A descendent of the stolen generation of the Kulluli and Wakka Wakka nations, Kylee brings over 28 years in Media and Marketing  together with an intrinsic talent in the power of personal storytelling to help people connect with purpose and achieve breakthrough results in business, leadership and life. 


Kylee is a passionate storyteller, through her own adversities, discovered our self - expression as a leader comes, not from the traditional hierarchy of leadership but from the courage to take action in direct accordance with our Vision, Values, Mission and Purpose - no matter who we are, what we do or where we come from.


In 2018 Kylee was acknowledged as one of 13 indigenous leaders in NADOC’s “Because of Her We Can'' campaign for her contribution to advancing women in leadership. In 2020 she was listed as one of LinkedIn’s Top 20 Voices and 2021 was identified as an Indigenous Professional worth following.


Bless it be. 


With love, Laetitia! 


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