There's a trend going around on social media that's damaging to businesses… 

I want to talk about it and call it out. 

The idea of a 7-figure business has become a buzzword, a symbol of success that many entrepreneurs aspire to achieve, however is not something that is achievable overnight or by following a blueprint.  

Welcome to the 7-figure flipped campaign! 

When we say "figure”, as part of this campaign, we're not talking about mere numbers, which is one definition of figure here. 

We're talking about the silhouette, the person, and their definition.

It's not just about the financial digits; it’s about the lives you touch, the communities you empower, and the profound impact you create.

Join me as I over the next month share a journey of 7-figure flip, which is interviewing seven women about their definition of success - this is just the beginning! 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift! 

✨ LEARN MORE ABOUT THE 7-FIGURE FLIPPED CAMPAIGN, HERE✨

KEY EPISODE TAKEAWAYS 

• What does 7-figure mean? 

• What is the 7-figure flipped campaign 

• How you can redefine your meaning of success 

SHOW RESOURCES 

• FOLLOW the 7-figure flipped campaign - HERE 

• JOIN us in building YOUR abundant vision - HERE

• FOLLOW me on INSTAGRAM - HERE

• Find out more about how to WORK WITH ME - HERE

If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia! 

Podcast Transcription 

Welcome, dear listeners, to The Essential Shift Podcast, where we don’t just talk about business; we explore the profound transformations that shape our entrepreneurial journeys. I’m Laetitia, your host and fellow traveller on the path to true success. 

INTRO

Today, we’re embarking on a unique campaign, a campaign that challenges the status quo, a campaign that flips the script, and illuminates the path to true abundance in business.

You see, the idea of a seven-figure business has become a buzzword, a symbol of success that many entrepreneurs aspire to achieve. But here’s the truth: success is not defined by a number. It’s about so much more than the revenue you generate. And we all know that revenue doesn't mean anything. You’ve all heard the saying: Revenue is Vanity, Profit is Sanity, Cash is King. And side note and timely as we launch this campaign (planned month ago), I spent dinner last week, a bit last minute planned, with Mike Michalowicz, author of Profit First. And he puts the emphasis on this too. Your revenue in business doesn’t mean anything if you don’t make profit, pay yourself and have cash flow. 

So, why do so many of us fall into the trap of chasing that seven-figure dream? 

The answer lies in the pervasive influence of so-called 'business gurus' who propagate this idea that hitting the million-dollar mark is the ultimate goal. They market it as a symbol of wealth (with lots of wealth signalling content - sometimes fake), stability, and accomplishment. I fell for it too. What inspired me to create this campaign is my own personal story last year of falling into the net of one of those million dollar clubs. I encourage you to be mindful as I see more and more 7 figure blueprint shortcuts, millionaire club, millionaire mother club and more coming up online. Unregulated and it can be harmful.

Because what you may learn the hard way, is that this pursuit can lead to not following your own vision (maybe a smaller and impactful business is your abundant vision, or maybe flexibility is your vision and you end up working around the clock), or worse it can led to burnout, exhaustion, I have lately had many clients in that situation and even a loss of passion for your business, loss of spark / mojo as some clients may say before you compare yourself with someone else’s rather than staying in your lane. 

As you know I am a huge advocate for no secret recipe in business because your abundant vision is the secret recipe and for those of you who read Light It you may remember that clearly. You see, business growth and strategy are deeply personal and intuitive. There's no one-size-fits-all solution. It starts with understanding your own definition of abundance and connecting with your 'why'. I’ve worked with entrepreneurs who've achieved seven-figure revenues but found themselves depleted, lost, and far from abundant.

WHY THE NAME SEVEN FIGURE FLIPPED:

We're calling it the Seven-Figure Flipped campaign. Let’s unpack the brilliance behind this name. It came to me during a meditation and we workshopped it with my team. 

When we say "figure," we're not talking about mere numbers which is one definition of figure; we're talking about the silhouette, another definition.

The 7 figure (aka) silhouette stands for the 7 women who will share their stories during this series but also as a silhouette, as the grand outline of your business against the canvas of the world. It's not just about the financial digits; it’s about the lives you touch, the communities you empower, and the profound impact you create.

Imagine your business as a silhouette, a powerful image that represents more than just profit margins. It’s a symbol of innovation, resilience, and the ability to adapt. It’s about scaling up your impact, your purpose, and your vision. It’s about flipping the figure to see beyond the narrow focus on revenue and embracing the richness of human connection and community building.

So, what can you expect from the Seven-Figure Flipped campaign? We’re going to flip the script and introduce you to real stories of success of 7 entrepreneurs, 7 figure, silhouette of women. These stories come from 7 incredible women entrepreneurs who’ve worked with Essential Shift and redefined what it means to run a successful business. We’ll explore their journeys, their challenges, and most importantly, their unique definitions of success and abundance.

Throughout this podcast series, you’ll hear from these inspiring individuals. They won’t just share their revenue numbers; they’ll share the real metrics that matter — the impact they make, the lives they touch, and the fulfilment they find in their work. As we venture into the inspiring interviews of the Seven-Figure Flipped campaign, we’ll explore the heart of entrepreneurship in a way you’ve never seen before. These entrepreneurs have not just chased numbers; they’ve created movements, fostered communities, and made essential shifts in the way business is perceived and conducted. 

But here’s where the narrative changes. I refuse to be part of the problem. I’m here to guide you on a different path, a path that celebrates abundance beyond the confines of a number. The Seven-Figure Flipped campaign is not about moulding your business to fit into a seven-figure shape. It’s about empowering you to define your own success, on your terms.

REALITY:  

If you still are doubting about this, let’s break down some eye-opening facts. Did you know that only 2% of women-owned businesses break the $1 million revenue mark? That's a tiny fraction, despite the immense talent and potential that women entrepreneurs possess. And globally, the disparity is even more shocking — with just 10% of the world's millionaires being women.

MOVEMENT: 

But that’s not all. I invite you, our listeners, to be a part of this movement. I encourage you to question the status quo and challenge the traditional markers of success. Have you been burnt by the promises of a seven-figure business? Have you experienced the pitfalls of chasing a number instead of your passion? We want to hear your story.

Let’s create a movement that understands that success is about more than just the dollars in your bank account. It’s about fulfilment, purpose, and the difference you make in the world. Let’s flip the script.

But here’s the beauty of it: you are an integral part of this campaign. Your engagement, your insights, and your willingness to embrace this essential shift matter. I invite you to reflect on your own business silhouette and share about this podcast with your own audience: How can you flip the figure? How can you expand your impact and contribute to the bigger picture?

Send me an email at hello@essentialshift.co with your own stories and we will reach out. We also have created a dedicated page for you to learn more week by week from our seven-figure flipped guests. 

Thank you for being a part of this empowering episode. Get ready to be inspired, to reflect, and to embark on a journey of self-discovery and growth. 

Thank you for joining us on this extraordinary journey. The Essential Shift Podcast and the Seven-Figure Flipped campaign are not just about podcasts and campaigns; they are about movements, about shifting paradigms, and about creating a legacy of impactful entrepreneurship.

Stay tuned for these enlightening conversations, and remember, your path to abundance starts with your beliefs, your dreams, and your actions. Let’s make this journey together.