The 6 foundations you need to grow your business sustainably
Strong foundations are essential for your business to grow sustainably. I see too many business owners who are bypassing building those foundations.
The root system of a tree is not visible, yet they help the tree to grow. There is no secret formula here for overnight success. Let's share the real truth to help you prepare for the year with intention focusing on growing the roots of your business deeper.
Business foundations are the guiding support that has helped build momentum in my business. As I write this, it will be the first week of February. The first week back to school for my daughters who have been on holidays. A long 7.5 weeks of school holiday and we have no family support here. But, I still built momentum in my business.
Basically, I have worked less than 10 for 4.5 weeks and didn’t work for 3 weeks and still, my business is growing and scaling. I’m currently launching a brand new program called the Flow Accelerator Business, two retreats, serving my mastermind, private clients and membership community.
Am I overwhelmed? NO Why? Because I built MOMENTUM off the back of the core business foundations! What does that look like? Let’s explore this further!
What are business foundations?
Building a business is like building a house: strong foundations are essential.
To step into FLOW, it is first all about building your audience, growing your email list, having done the mindset work or training, establishing processes and systems that allow you to BE in business - just to name a few.
It comes from knowing what is needed as a foundation for your business. It is about creating a safe and sacred structure to feel and choose to be fearless in business.
It means saying NO to what's not aligned with your business. Connecting with your full body, yes and your intuition.
To me, this comes down to the 6 business foundations:
Business strategy and energetics
Ideal customer avatar
Innovative offers
Business Processes
Profit
A-Team
We can expand on these more.
The 6 foundations for business
Number 1: Business strategy and energetics (who are you, why, vision, growth plan). Start to capitalise on your strengths and compensate for your weaknesses and then build an offer that is rooted in your greatest assets.
Number 2: The ICA (ideal customer avatar). Your ideal client and niche. Identifying their problems and creating the connection that shows them you can be the solution to their problems.
Number 3: The innovative offers (defining services/products and pricing, knowing your brand. Learn how to build a bold product/service that commands the attention of your ideal clients and creates a community of loyal fans. Showing your audience that people just don’t do it like you do!
Number 4: The business processes (such as structures, systems, accounting, legal, etc.) build the key systems in your business that maximise your return on investment (ROI) while you take Fridays (Mondays or the whole month of December/January) off.
Number 5: The profit (charging your worth, working on the money mindset, plus building the business model for you). Learn how to manage your days and weeks to get your key profitable projects done. Make every workday more productive and completely focused on the key money-generating activities in your business.
Number 6: The A team (stop doing solo). Learn how to hire a team of A players that don’t cost you a fortune. Get the most out of your team while creating a culture that gives them the motivation to grow your business with you.
How to set foundations in business
What does it look like to set foundations in your business? Review the list above. What do you need to work on? Here is how I bring energetics into this strategy heavy business work:
Make space for introspection,
Find your rituals for introspection: journaling, therapy, meditation. Find which one fits you the most,
Ask yourself: What is needed of me now to move forward?
Use your intuition as a guide.
Next step, take action.
Final thoughts
These business foundations, that you might need to review or build to bring more momentum and flow, look like this:
Business strategy and energetics
Ideal customer avatar
Innovative offers
Business Processes
Profit
A-Team
Business foundations are not just good to have, they are a must have for the growth of your business. As I have mentioned before, from an energetics perspective, it isn’t just about manifestation and wishing the dream business into reality. You have to set it up for the flow and success you want!
It was this that motivated me to create The Flow in Business course. To help entrepreneurs build the right foundations for their business to give them the stepping stones to create the flow and feminine energy.
If this is you, check it out below!