Essential Shift

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Case Study: How she went from VIRTUAL CFO to LAUNCHING an online course that created +4 fig in new revenue in less than 24 hours

The Problem 

Lucy was working as a virtual CFO with clients and wanted to create an online course!

BUT

  • It was in her pipeline but not happening.

  • She didn't know where to start.

  • She was unsure what content to put in it.

  • She had no idea on how to launch it.

What We Did

  • Reviewed who she was creating the course for (her target audience or ICA - Ideal Customer Avatar - as I call it)

  • Redesigned the whole curriculum to fit this type of clients needs

  • Created an impactful course

  • Prepared a launch plan to start straightaway

The Outcome 

Now Lucy has a course ready that she sold with ease (like hot croissants 🥐) and made 4 figure in new revenue in less than 24 hours.

Her return on investment for a 90mins intensive with me was immediate (+ more).

She now has a clear curriculum for her course and a plan to launch it. It starts really soon after the trip in Europe that she is enjoying right now!

All about working smarter, not harder.

The Foundations

What did we really build with Lucy? The foundations!

We went back to the basics and built from the ground up based on her vision.

Are you ready to build a burn out free business too?